Launch of Toyota Prado at Tripoli International Fair
May 15, 2024
In the framework of the Fiftieth edition of the Tripoli International Fair, Toyota Libya proudly unveiled the Toyota Prado. The event was graced by the presence of esteemed dignitaries from various sectors in Libya. Notable attendees included the Minister of Economy and Trade in the Government of National Unity, Mr. Mohammed Al-Hawij, and the Chairman of the Management Committee of the General Authority for Exhibitions, Engineer Essam Al-Ghoul. Additionally, ministers of Tourism, Industry, Finance, and Environment, added to the event’s significance. Representatives from different ministries, directors of agencies under the Ministry of Economy, and members of the diplomatic corps in Libya also attended, enhancing the event’s prestige.
We were honored to welcome the Japanese Ambassador to Libya, Mr. Shimura Izuro, to our booth during the event. The launch of the Toyota Prado represents a significant milestone as it is the first launching of its kind in Africa. In addition to the Prado, Toyota showcased the Rav4 Hybrid and the Urban Cruiser. Which offers complimentary one-year accident insurance, approved by the Libyan Fatwa Authority.
The Tripoli International Fair is scheduled to continue from May 15th to May 21st, operating from 10:00 AM to 7:00 PM. Throughout this period, we remain committed to serving our customers and raising brand awareness of Toyota in Libya.
