Toyota Libya Welcomes Aluma Motors as a New Authorized Dealer

September 20, 2025

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In a strategic step that reflects its commitment to expanding its dealer network and getting closer to its customers, Toyota Libya announced the opening of Aluma Motors as a new authorized dealer in Tripoli on 20th September,2025. Aluma Motors’s headquarters is situated in a prime location at Al-Shoak Road, adjacent to Al-Hayat Mall, at the heart of the new third ring road connecting Ain Zara and Al-Hadba, offering easy access for customers from various areas.  

A World-Class Integrated Facility

The opening of Aluma Motors represents a significant addition to Toyota dealer network in Libya. This facility is equipped with state-of-the-art facilities, including:

  • A modern showroom displaying the latest Toyota models.
  • A special section for the sale of Toyota vehicles through Islamic financing has been created in response to the growing demand for such financial solutions.
  • A large service center features two floors as follows:

B1 for Service workshop equipped with 15 lifts and the latest mechanical equipment.

B2 is A dedicated floor for body and paint services, providing the highest level of service.

  • A comprehensive spare parts warehouse for each floor, ensuring continuous availability of genuine parts.

Strengthening Toyota’s Presence in the Libyan Market

 The opening of Aluma Motors is an important step of Toyota Libya’s dealer network expansion strategy. The new dealer is expected to play a pivotal role in serving customers in the eastern areas of Tripoli, while also enhancing the customer experience thanks to its strategic location.

A Distinguished Opening Ceremony

The opening ceremony was attended by several distinguished guests, as well as representatives of Toyota Libya management, top Management, and the management of Aluma Motors. The event also welcomed Mr. Masaki Amadera, Chargé d’Affaires of the Japanese Embassy in Libya, in addition to representatives from the Government of National Unity and businessmen.

The ceremony featured company and facility introductions, along with video presentations about Toyota’s services, before executives of both companies cut the ribbon to mark the beginning of this new partnership.

The ceremony also included the launch of the new LC300, featuring additional specifications and improvements over the previous model.

A Lasting Commitment to Customers

During the ceremony, Toyota Libya management reaffirmed that the opening of Aluma Motors reflects its firm commitment to delivering high-quality services, providing Sales and after-sales services to all toyota customers across Libya with a comfortable and reliable experience.   and reliable experience.