World Premiere of All-New Prius in Japan
November 22, 2022
Toyota City, Japan, November 16, 2022―Toyota has unveiled the all-new Prius for the first time globally, with Series Parallel Hybrid (HEV) models to launch in winter this year and Plug-in Hybrid (PHEV) models to launch in spring 2023.
Prius undergoes a complete redesign, with thoroughly refined styling and driving performance delivered in a colourful and exhilarating package
Coming with the tagline “Just in time for the 21st century,” the Prius was first launched in 1997 as the world’s first mass-produced hybrid car. The model’s second generation introduced the Prius’ distinctive mono form silhouette for the first time and delivered even better fuel efficiency with the inclusion of an evolved Series Parallel Hybrid System (THSII). The third generation Prius introduced a larger capacity 1.8-liter engine and more efficient hybrid system to not only enhance fuel efficiency but driving performance as well. With the fourth generation, the Prius used the Toyota New Global Architecture (TNGA) platform for the first time to deliver improved environmental performance and an evolved driving experience.
The new Prius comes with Sporty exterior styling that appeals to the senses, Interior styling that fuses “fun to drive” with “sophisticated” Next-generation hybrid system achieves good fuel efficiency and a comfortable driving experience in a car that reacts as expected.
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