On Thursday, February 26, 2026, Qaws Labda Automotive Service Center was officially inaugurated in Al Khums City. The center is one of the service facilities officially authorized by Toyota Libya F.Z.C. The opening ceremony was attended by local dignitaries, community representatives, and several managers and employees of Toyota Libya.
Qaws Labda Center will operate in accordance with Toyota’s global standards and specifications. It represents an important addition to Al Khums and the surrounding areas, providing maintenance services and genuine spare parts to all Toyota customers. This step further strengthens Toyota Libya’s after-sales service network and ensures the highest levels of quality and professionalism.
This opening reaffirms Toyota Libya’s commitment to expanding its network of authorized service centers and enhancing customer service across various Libyan cities.
📍 Location: Al Khums – before Souq Al Khamis Dual Carriageway, next to the fuel station.
A graduation ceremony was held today, 15 February, at Toyota Libya’s headquarters in the Misrata Free Zone, to honor 12 trainees from the 24th batch of the “Discover Your Talent” program.
Through this program, Toyota Libya aims to support and contribute to the development of the Libyan community by providing training opportunities for graduates of higher technical institutes. This initiative helps enhance their skills and improve their chances of building successful careers and serving the country in various fields.
The ceremony was attended by the company’s managers and employees, a representative from the Ministry of Technical and Vocational Education, as well as the graduates’ families and relatives.
We extend our sincere thanks and appreciation to all attendees for their participation, and we wish the graduates continued success in their professional journey.
An award ceremony was held on Saturday, 14 February, at Sarab Company to honor the winners of the second stage (Libya national level) of the “Dream Car Art Contest.”
The ceremony was attended by the winners and their families, along with representatives from Toyota Libya and its distributors. The event took place in a joyful and celebratory atmosphere, with parents expressing their admiration for the contest and their appreciation to Toyota for organizing this annual initiative, which aims to nurture children’s imagination and encourage them to think about the future.
The winning artworks will be sent to Japan to participate in the international stage of the competition worldwide, with the results to be announced later in May.
We thank all the children who participated in this contest and look forward to their continued participation in the upcoming 20th edition of the “Dream Car Art Contest.
A ceremony was held this morning at Toyota Libya’s headquarters in the Misrata Free Zone to announce the results of the 2025 National Skills Competitions, which were organized across Toyota Libya dealers. The event was attended by the competitors and dealer representatives, along with Toyota Libya management and His Excellency the Ambassador of Japan to Libya.
The ceremony included the presentation of trophies to the winners in the fields of technical skills, spare parts, sales, service advisors, and customer relations, in addition to the distribution of cash prizes in recognition of their efforts and excellence. Dealer representatives were also honored with appreciation shields.
This initiative comes as part of Toyota Libya’s commitment to enhancing service quality in the Libyan market and encouraging dealer employees to improve their performance and develop their skills.
Today, the Toyota Libya Training Center hosted the fifth National Technicians Competition, with the participation of six technicians from Toyota Libya’s authorized dealers, and in the presence of a number of dealer staff as well as Toyota Libya managers and employees.
This type of competition aims to enhance the level of services provided by dealers, ensuring the best possible experience for Toyota’s valued customers.
The winner of this competition, along with the winners of the other competitions, will be announced in mid-December of this month.
Today, Toyota Libya’s Body & Paint Training Center celebrated the completion of the internal training course in Paintless Dent Repair (PDR), dedicated to employees of the Body & Paint Department, following four weeks of continuous training.
Organizing such specialized and advanced courses is part of Toyota Libya’s strategy to enhance the skills of its technical staff and strengthen performance quality within service centers, ensuring higher professional efficiency and improved service quality for our customers.
✨ We continue to invest in developing our teams—so we can always deliver the best to our customers.
Toyota Libya welcomed a delegation from the Ministry of Labor and Rehabilitation this morning at its headquarters in the Misurata Free Zone, where an official meeting was held between the two sides and a memorandum of understanding was signed to enhance cooperation in the fields of training and skills development.
The memorandum includes the accreditation of certificates for the “Discover Your Talent” training program, which is organized and supervised by Toyota Libya as part of its community role and its support for empowering Libyan youth and enhancing their competencies. This accreditation will offer program graduates greater opportunities to enter the labor market and benefit from the skills they have acquired.
The delegation also toured Toyota Libya’s facilities, including various departments as well as the training center, to review the capabilities and equipment used in delivering the training programs.
This step comes within the framework of strengthening partnership between the public and private sectors and supporting initiatives aimed at developing the capabilities of Libyan youth.
As part of Toyota Libya’s ongoing efforts to enhance service quality and elevate the customer experience, the company organized a Sales Skills Competition today, November 24, with the participation of six employees from Toyota Libya’s authorized dealers.
The competition aims to develop the capabilities of sales teams and improve their readiness to meet customers’ expectations in the best possible way, in line with the high-quality standards that Toyota is committed to across its services and products.
The winner of this competition, along with the winners of the other competitions, will be announced in mid-December.
On September 30th, Toyota Libya F.Z.C. welcomed a high-level Japanese delegation at its headquarters in the Misurata Free Zone, which included H.E. Mr. Keiichi Iwamoto, Director-General of the Middle East and Africa Department at the Ministry of Foreign Affairs of Japan, accompanied by several officials, along with H.E. Mr. Izuru Shimura, Ambassador Extraordinary and Plenipotentiary of Japan to Libya, and the accompanying delegation.
The guests were received by the company’s management and staff, and they toured the company’s facilities, where they were briefed on its diverse services, including vehicle supply, after-sales services, and training programs.
The delegation praised the efforts undertaken and the high quality of the products and services provided by Toyota Libya to its customers across the country.
For its part, Toyota Libya emphasized its commitment to supporting economic development and investing in human capital, with the aim of enhancing the quality of its services and expanding its geographical presence.
In a strategic step that reflects its commitment to expanding its dealer network and getting closer to its customers, Toyota Libya announced the opening of Aluma Motors as a new authorized dealer in Tripoli on 20th September,2025. Aluma Motors’s headquarters is situated in a prime location at Al-Shoak Road, adjacent to Al-Hayat Mall, at the heart of the new third ring road connecting Ain Zara and Al-Hadba, offering easy access for customers from various areas.
A World-Class Integrated Facility
The opening of Aluma Motors represents a significant addition to Toyota dealer network in Libya. This facility is equipped with state-of-the-art facilities, including:
A modern showroom displaying the latest Toyota models.
A special section for the sale of Toyota vehicles through Islamic financing has been created in response to the growing demand for such financial solutions.
A large service center features two floors as follows:
B1 for Service workshop equipped with 15 lifts and the latest mechanical equipment.
B2 is A dedicated floor for body and paint services, providing the highest level of service.
A comprehensive spare parts warehouse for each floor, ensuring continuous availability of genuine parts.
Strengthening Toyota’s Presence in the Libyan Market
The opening of Aluma Motors is an important step of Toyota Libya’s dealer network expansion strategy. The new dealer is expected to play a pivotal role in serving customers in the eastern areas of Tripoli, while also enhancing the customer experience thanks to its strategic location.
A Distinguished Opening Ceremony
The opening ceremony was attended by several distinguished guests, as well as representatives of Toyota Libya management, top Management, and the management of Aluma Motors. The event also welcomed Mr. Masaki Amadera, Chargé d’Affaires of the Japanese Embassy in Libya, in addition to representatives from the Government of National Unity and businessmen.
The ceremony featured company and facility introductions, along with video presentations about Toyota’s services, before executives of both companies cut the ribbon to mark the beginning of this new partnership.
The ceremony also included the launch of the new LC300, featuring additional specifications and improvements over the previous model.
A Lasting Commitment to Customers
During the ceremony, Toyota Libya management reaffirmed that the opening of Aluma Motors reflects its firm commitment to delivering high-quality services, providing Sales and after-sales services to all toyota customers across Libya with a comfortable and reliable experience. and reliable experience.
