Toyota Libya was honored to welcome H.E. Mr. Shinmura, the Ambassador of Japan to Libya, during his visit to MAS Company, Toyota Libya’s Dealer in Benghazi.

The visit highlighted the strong and ongoing relationship between Japan and Libya, as well as Toyota’s commitment to continuous improvement and excellence in the local market.

During the visit, MAS team, led by Mr. Mubarak Al-Soussi, Chairman and General Manager of MAS Company, presented key initiatives, including the launch of the BP (Body & Paint) Department, which was introduced as a practical example of Toyota’s Kaizen philosophy, focusing on continuous improvement and enhanced customer service. In addition, the team showcased their recent achievement in the skills competition held in Misrata, where MAS proudly earned recognition for technical excellence.

The Embassy of Japan expressed that the visit was highly valuable, reflecting appreciation for the progress and professionalism demonstrated by the team. MAS also conveyed their pride and gratitude for the Ambassador’s presence, marking the occasion as a significant milestone.

This visit reinforces Toyota Libya’s dedication to maintaining global standards, local excellence, and strong partnerships that drive the brand forward.

On Thursday, February 26, 2026, Qaws Labda Automotive Service Center was officially inaugurated in Al Khums City. The center is one of the service facilities officially authorized by Toyota Libya F.Z.C. The opening ceremony was attended by local dignitaries, community representatives, and several managers and employees of Toyota Libya.

Qaws Labda Center will operate in accordance with Toyota’s global standards and specifications. It represents an important addition to Al Khums and the surrounding areas, providing maintenance services and genuine spare parts to all Toyota customers. This step further strengthens Toyota Libya’s after-sales service network and ensures the highest levels of quality and professionalism.

This opening reaffirms Toyota Libya’s commitment to expanding its network of authorized service centers and enhancing customer service across various Libyan cities.

📍 Location: Al Khums – before Souq Al Khamis Dual Carriageway, next to the fuel station.

A graduation ceremony was held today, 15 February, at Toyota Libya’s headquarters in the Misrata Free Zone, to honor 12 trainees from the 24th batch of the “Discover Your Talent” program.

Through this program, Toyota Libya aims to support and contribute to the development of the Libyan community by providing training opportunities for graduates of higher technical institutes. This initiative helps enhance their skills and improve their chances of building successful careers and serving the country in various fields.

The ceremony was attended by the company’s managers and employees, a representative from the Ministry of Technical and Vocational Education, as well as the graduates’ families and relatives.

We extend our sincere thanks and appreciation to all attendees for their participation, and we wish the graduates continued success in their professional journey.

An award ceremony was held on Saturday, 14 February, at Sarab Company to honor the winners of the second stage (Libya national level) of the “Dream Car Art Contest.”

The ceremony was attended by the winners and their families, along with representatives from Toyota Libya and its distributors. The event took place in a joyful and celebratory atmosphere, with parents expressing their admiration for the contest and their appreciation to Toyota for organizing this annual initiative, which aims to nurture children’s imagination and encourage them to think about the future.

The winning artworks will be sent to Japan to participate in the international stage of the competition worldwide, with the results to be announced later in May.

We thank all the children who participated in this contest and look forward to their continued participation in the upcoming 20th edition of the “Dream Car Art Contest.

Today, the Toyota Libya Training Center hosted the fifth National Technicians Competition, with the participation of six technicians from Toyota Libya’s authorized dealers, and in the presence of a number of dealer staff as well as Toyota Libya managers and employees.

This type of competition aims to enhance the level of services provided by dealers, ensuring the best possible experience for Toyota’s valued customers.

The winner of this competition, along with the winners of the other competitions, will be announced in mid-December of this month.

Today, Toyota Libya’s Body & Paint Training Center celebrated the completion of the internal training course in Paintless Dent Repair (PDR), dedicated to employees of the Body & Paint Department, following four weeks of continuous training.

Organizing such specialized and advanced courses is part of Toyota Libya’s strategy to enhance the skills of its technical staff and strengthen performance quality within service centers, ensuring higher professional efficiency and improved service quality for our customers.

✨ We continue to invest in developing our teams—so we can always deliver the best to our customers.

Toyota Libya welcomed a delegation from the Ministry of Labor and Rehabilitation this morning at its headquarters in the Misurata Free Zone, where an official meeting was held between the two sides and a memorandum of understanding was signed to enhance cooperation in the fields of training and skills development.

The memorandum includes the accreditation of certificates for the “Discover Your Talent” training program, which is organized and supervised by Toyota Libya as part of its community role and its support for empowering Libyan youth and enhancing their competencies. This accreditation will offer program graduates greater opportunities to enter the labor market and benefit from the skills they have acquired.

The delegation also toured Toyota Libya’s facilities, including various departments as well as the training center, to review the capabilities and equipment used in delivering the training programs.

This step comes within the framework of strengthening partnership between the public and private sectors and supporting initiatives aimed at developing the capabilities of Libyan youth.

As part of Toyota Libya’s ongoing efforts to enhance service quality and elevate the customer experience, the company organized a Sales Skills Competition today, November 24, with the participation of six employees from Toyota Libya’s authorized dealers.

The competition aims to develop the capabilities of sales teams and improve their readiness to meet customers’ expectations in the best possible way, in line with the high-quality standards that Toyota is committed to across its services and products.

The winner of this competition, along with the winners of the other competitions, will be announced in mid-December.