Toyota Libya, the Strategic Sponsor of the first international exhibition and forum for free zones in Misurata, is honored to invite you to its exhibit in the forum.
The exhibition will be held in the (Seaside Convention Center) conference building in the MFZ, on 28th-29th of June 2022.
Safari Rally Kenya had been the world’s toughest rally and came back to WRC calendar after 19 years in 2021. Toyota Gazoo Racing team won 1st and 2nd finish in the rally 2021 and will back to this challenging safari roads this year June 23rd to 26th with brand-new rally car: GR Yaris Rally1 to grab the victory again.
Rally Car
For the rally 2022, Toyota Gazoo Racing Team will enter to the race with The GR YARIS Rally1 which designed to the revolutionary new-for-2022 FIA Rally1 technical regulations. For the first time, the cars in rallying’s top category have hybrid electric power.
Toyota is implementing structural innovation across our global car-making business to make ever-better cars. We are changing the basic architecture of our cars to greatly enhance basic performance and product appeal through Toyota New Global Architecture (TNGA).
TNGA is a program of structural innovation, starting with changing the basic architecture of vehicles. Through TNGA, we are completely remaking the powertrain unit (engine, transmission, HEV unit) and basic frames (chassis). With integrated product development we anticipate a rapid improvement in the three areas of driving basic performance, namely, moving, turning, and stopping. We hope to continue to provide cars that our customers cherish.
The idea of TNGA cycle underlies the improved basic and product performance of Well-built Cars while incorporating smart sharing that considers total optimization, and promotes Smart Monozukuri (manufacturing) in collaboration with suppliers and production sites. This initiative has enabled reduction in development resources and reinvestment of reserves to improve quality and product performance, leading to a timelier delivery of ever-better cars.
Product-based Company System to create Distinctive Appealing Cars
Toyota has adopted a product-based in-house company system to enhance fundamental design, wishing to draw attention from our customers and improve basic performance to provide an experience that makes drivers want to keep on driving. We are also aiming for total optimization by pursuing smart sharing, thereby improving efficiency, and reducing costs. These efforts are greatly increasing our potential to create aisha, which in Japanese means “cars that will be beloved by customers.” Building on the foundation provided by TNGA, the in-house companies consider market needs and consumer preferences in each region to craft distinctive, appealing cars that customers will love.
One specific initiative under TNGA is the development of new powertrains, which form the core of the automobile. New powertrains have a lower center of gravity, promoting both excellent driving and environmental performance.
Our approach to powertrain development aims to simultaneously enhance product marketability while improving efficiency in production and development. To enhance product appeal, we are working hard to ensure excellent environmental performance, while also seeking to boost driving performance by focusing development on customers’ sensory experiences with the concept of “Direct & Smooth.”
In terms of production efficiency, we are globally unifying processing and assembly standards, as well as process and equipment specifications, in order to create a global architecture that can quickly and flexibly respond to customer needs.
TNGA So Far
Toyota began its TNGA initiatives with the development of the fourth-generation Prius (launched in Japan in December 2015), leveraging the fruits of these initiatives to create other models including the medium-sized “Corolla,” the large “Crown,” “Lexus LS,” and the compact “Yaris.” These initiatives were applied to 41 models as of March 2022, and approximately 70% of global sales have been switched to new models. While all these models share TNGA components, the character of each is completely distinct, as is immediately apparent in terms of design and ride experience. The in-house companies have created these cars to suit different customer preferences so that every customer can find a car they love.
The activities of Auto Mechanic Libya in its first session were successfully held and concluded at Misrata Exhibition ground in the industrial area Rwaisat, from November 27th 2021 to November 30th 2021.
The exhibition opening ceremony, was attended by the Minister of Economy representing the ministry of Economy as an honorary sponsor, the Mayor of Misurata City and a number of VIPs from the governmental sector and private companies.
The speeches of the VIP guests focused on the importance of these events and their role to present the local and international companies, to strengthen the national economy. Also, they stressed the necessity of supporting the local institutions, in order to ensure the quality of local products and their availability in the local market.
Almasar Almuttahed, one of Toyota Libya Authorized Dealers, participated as a golden sponsor in this exhibition with the latest Toyota car models for the year, they also exhibited transportation for special needs, which was the first time in Libya.
We are glad to announce the start of DCAC. Toyota Dream Car Art Contest invites children to share ideas about the future of mobility and living in harmony with nature. The contest will continue through the 20th of January.
You may pick up drawing materials for free at any Toyota Authorized Dealer.
On Saturday, October 16, 2021, Mas Company, the Authorized Toyota Libya Dealer in Benghazi city received the Japanese Embassy mission’s team headed by:
Mr. Masaki Amadea “Charge De Affairs”, Mr. Amane Kobayashi “Second Secretary”, accompanied by Mrs. Yuka Heya “United Nations Manager Project Manager for the projects supported by the Japanese government for (UNDP)” Libya. The purpose of this visit was to follow up on the achievements and progress of the Graduates recently hired by MAS Company. those who had received vocational internship training at MAS as part of the program arranged by Toyota Libya and UNDP,
subsequently MAS company has hired a number of those trainees after their completion of the internship successfully.
Visit of the Japanese Embassy mission to MAS company in Benghazi City
Several of these Graduates were able to reach an advanced technical position in Automotive repairs and Spare Parts warehouse management skills at MAS company.
Visit of the Japanese Embassy mission to MAS company in Benghazi City
The visitors were briefed on the conditions of the trainees and witnessed firsthand the nature of their work and applications. Through talking and discussions with the trainees, the visitors were able to confirm that the training program had achieved its objectives in creating professional technicians for various Automotive fields. It’s worth noting that this Mrs. Yuka Heya (UNDP), had already visited Mas Company on September 14, 2021, and that she and her accompanying team came out with a distinct impression of the successes achieved by the training program in the formation of professional cadres in the various Automotive technical fields.
The team concluded this visit by thanking Mas Company management and all its staff, wishing them success.
Toyota Libya F.Z.C. announces the start of its second phase for Dealer Network Expansion in various cities with 3S facilities. Cities of focus for this phase are: ( Tripoli, Gherian, Khums, Zawia ).
If you have the passion, will, and means to be a Toyota Libya Authorized Dealer, please click the application link below and fill it out completely and press send. The deadline for receiving applications is June 30th, 2021.
Now you can replace engine Oil + Oil filter + Car wash for the price of 100 LYD This service is limited for Avalon, Camry and Avensis, model year 2010 to 2021, This offer available at all Toyota Libya authorized dealer.
Dear Guest If the warranty of your vehicle expired during this lockdown period We will accept any repair covered under warranty of your vehicle for a period of up to 2 months after the curfew ends.
We Toyota Libya F.Z.C. The sole and exclusive distributor of Toyota Motors Corporation products in Libya announce that our contract period with Delta Motors for cars and Spare Parts Import LLC– Al Seyaheya /Tripoli as an Authorized agent, has ended. Therefore to continue enjoying the benefits and services of our Authorized Toyota Dealers (Sales, Maintenance & Spare Parts) Go to one of our Authorized dealers below.
Tripoli
AL-ARBI AL-MUMAYEZ PLC, for importing Cars and Spare parts. SARAB PLC, for Importing Cars and Spare Parts.
Misrata
AL-MASAR AL-MUTTAHED LLC, for importing Cars and Spare Parts.